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Carmen Ballesta is an art enthusiast who has expanded professionally as a New Media Art Consultant and NFT Advisor. After graduating in Law she completed Art History studies at Sotheby's. She spent six years in London, working in the legal trading department of Goldman Sachs and currently she lives in Madrid and advises several artists & art institutions internationally in their transformation into the digital world working at ioBuilders, Europe's leading technology platform in Blockchain, who has just launched Obilum.art a platform for digital fine art and she is currently one of the best lecture experts in NFT's technology within the integration of new ways of commercial dynamics in the Art World as part of the TAC7 advisory team.