With over 20 years of expertise in regional operations and business development for technology companies in Latin America, his career includes pivotal roles in launching flagship products at Microsoft expanding the reach of digital marketing operations for prominent companies such as Microsoft, Hewlett Packard, Universal Music, and Sony.

His entrepreneurial spirit led him to found Jumba Media, the first audited digital advertising network, and later merge it with USMC LLC, where he pioneered programmatic media in Latin America.

He ventured into blockchain in 2018, aiming to decentralize Taringa, the largest social network in Latin America, which was subsequently acquired by IOV Labs, and later in 2021, he joined the founding team of SenseiNode as COO in 2021, the first blockchain infrastructure provider in Latin America, which operates across multiple protocols with a Total Value Lock of $60 million.